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Favourite Automotive Advertisements: 1978 AMC Gremlin GT | The Every day Drive


The standard Gremlin’s final hurrah.

1978 AMC Gremlin GT, red, Rally Wheels,
1978 AMC Gremlin GT

By 1978, American Motors (AMC) had all however run out of steam. With the midsize Matador on the way in which out, the Kenosha, Wisconsin-based carmaker would quickly be promoting solely small automobiles, and dated small automobiles at that.

1978 AMC Gremlin GT

And although a kind of fashions, the subcompact Gremlin, was to be considerably up to date for 1979—and renamed—AMC selected to offer  the outdated mannequin a correct sendoff.

Gremlin GT Bundle

Launched within the spring of 1978, about halfway by way of the standard mannequin yr, the Gremlin was surprisingly gifted a sport look bundle that went a great distance towards sprucing up the maker’s least-expensive mannequin.

Bundle Contents

The GT Bundle, which added between $300 and $400 {dollars} to the Gremlin Customized’s $3600 base value, included a variety of enjoyable trim and look options, together with:

  • Flared fender openings
  • Stripe bundle
  • Blackout exterior trim
  • 14-inch rally wheels
  • Radial tires with raised white letters
  • Distinctive inside trim with up to date dashboard
  • Black leather-based-wrapped sport steering wheel
  • “Rallye” gauge bundle with tachometer
  • 258-cubic-inch inline six
1978 AMC Gremlin GT, Red, Magazine Ad
1978 AMC Gremlin GT

Nothing Actually Sporty

What was sadly not included was any actual performance-improving options. That mentioned, if we’re studying the brochure accurately, any Gremlin might be had with the optionally available “Heavy Responsibility Suspension,” which might go a long way towards enhancing the GT’s—or any Gremlin’s—dealing with.

Heavy Responsibility Suspension

Included as a part of the Heavy Responsibility Suspension bundle had been stiffer coil springs, particular shock absorbers, a thicker entrance stabilizer bar, and upgraded rear leaf springs. A number of sources counsel that the majority GT Bundle geared up automobiles had been additionally fitted with the upgraded suspension.

Energy and Efficiency

Energy was one other matter. American Motors had stopped providing the 304-cubic-inch engine within the Gremlin, leaving the maker’s trusty-but-slow-revving 258-cubic-inch six to energy the would-be sporty GT.

Whereas torquey and comparatively easy, the 258 was not a efficiency powerplant, and at simply 120 horsepower, the GT was not setup to win many stoplight drag races. Outfitted with the usual 3-speed guide transmission, the Gremlin GT would attain 60 mph in a reported 11.0 seconds. Whereas not present stopping, that quantity was not solely disappointing by late-Seventies requirements.

Trendy Competitors

Working towards AMC when it comes to promoting sporty Gremlin fashions was the launch of an all-new, and decidedly modern-looking Ford Mustang for 1978. The brand new ‘Stang featured clear traces, all-new structure, was light-weight, and might be had with a small V8 engine.

gross sales

And, beginning at round $4000, the Mustang was not considerably dearer than the Gremlin. Because of this—and a number of other others—the Gremlin GT was a gradual vendor. Actual numbers are elusive, however a number of sources report gross sales of round 3000 examples, making a Gremlin GT a uncommon discover right this moment.

Spirit and Harmony

For the 1979 the Gremlin, together with its structure companion the compact Hornet, had been freshened and renamed. The Gremlin turned the Spirit, whereas the Hornet turned the Harmony. And for some time, the updates helped to maintain AMC gross sales from falling. As for the GT Bundle, it was supplied for 1979 on the brand new Spirit, although solely on the brand new fastback-style Liftback.

Print Advert

As for this advert, we applaud the trouble to promote a really under-achieving sporty Gremlin variant, but in addition its time delicate nature. The Gremlin GT was supplied for under about six months, which makes this automobile, and this advert, fairly scarce.

1978 AMC Gremlin GT, dashboard, interior detail,
1978 AMC Gremlin GT

Hearken to the Automotive Stuff Podcast

Comply with Tom on Twitter

Comply with Tom on Bluesky

1978 AMC Gremlin GT  Photos

Click on under for enlarged photos

Picture Function: AMC 1972 Gremlin X

Client Information Automotive Stuff Podcast Episode 295: Jeep Drops Wagoneer, Cadillac Optiq Evaluate, ChargePoint Hones Charging Community





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