New 12 months, new feed?
At present on the weblog now we have a publish from Julia Broome that can actually mild a hearth in you. You’re going to complete this publish, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible ideas that you may simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this publish is filled with worth.
When you have but to fulfill Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following stage, Julia has now launched her personal programs and instruments to deliver her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for just a little over 7 years which, because the cliché goes, is by no means what I went to varsity to do. Nevertheless, how I bought right here is just too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be looking for an internship alternative that might assist me stand out for graduate faculty. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and regardless that I used to be intrigued by the social media discipline, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified the complete trajectory of my profession… I feel it’s secure to say that Lauryn is a big cause why I’m within the place I’m at this time – The truth that I’m now writing a weblog publish for the TSC group is simply the cherry on prime in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desirous to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably may: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient search engine marketing methods and MUCH extra. You title it, I’ve completed it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took delight in rising my shoppers’ accounts with out anybody realizing who I used to be or what I did. Nevertheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my ideas, tips, classes, and recommendation I’ve collected through the years. I discussed this earlier, however I’m a analysis girlie by means of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same be aware: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on observe. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of just about 240k mixed followers on each platforms. Whereas serving to my shoppers is wonderful– I’ve by no means felt extra fulfilled serving to my group lastly get to the following stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, sensible, and pushed folks on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that be aware… Let’s discuss optimizing your content material technique and squeezing the *most* juice as doable out of your content material.
Optimize Your Content material Technique
Proper off the bat I’m going to say one thing which may make you hate me (please don’t!!) however social media development is not simple and in the event you don’t know the way to work smarter, not more durable, you’ll probably burnout. The secret’s realizing the way to really optimize your content material technique so that you just’re not working round like a headless rooster continually pondering: Sh*t I haven’t posted something at this time!!! What am I going to do/what am I going to publish??!! In case you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different folks inform you that it is advisable “area of interest” down or in different phrases: choose one subject to deal with and follow that. Nevertheless, that has by no means, and can by no means, be the recommendation I might give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and again and again!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve got a variety of subjects that you may discuss. So let’s say your major focus is magnificence however you additionally produce other subjects you wish to share on social media. Your content material anchor can be magnificence and your content material pillars may very well be one thing like: wellness, house decor, and life-style. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be usually posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a powerful content material plan. I extremely suggest creating an editorial calendar that can act as your roadmap as a way to make sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an concept of what this could appear like.
Fast be aware #1: The primary factor I would like you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media is just not a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material they usually simply so occur to make use of an especially comparable content material system. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a system to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not more durable” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an precise breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The commonest magnificence idea in the mean time is “Get Prepared With Me” movies – So let’s run with that. Right here’s the way to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This could be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This could be an extended 1 minute video that might present your entire make-up course of or that might present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so on).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your last look, to indicate your outfit, to indicate how you probably did the blush approach, and so on. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This could be an extended 1 minute video that might present you taking every little thing off, doing all of your PM skincare routine, and so on.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this sort of system can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every little thing). This, alone, is a goldmine relating to content material optimization however there are two extra steps that can actually take you to the following stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run by means of a brief breakdown of the way to know what to publish to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for fulfillment so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this publish to inform your viewers you could have an extended make-up GRWM posted on TikTok as a way to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you would let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you ought to be utilizing the remark part to let folks know that you’ve got the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s vital in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they wish to see the total look, they will go to your Instagram.
Now, it’s secure to say your content material technique is on fireplace. The very final step is straightforward however positively an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, in the event you made it up to now and also you’re studying this: Simply know I’m pleased with you and that you just’re going to be so glad you caught round. This last step is essential to optimize your content material technique as a result of it’s most likely an important facet of social media: posting CONSISTENTLY! The entire above steps imply nothing until you’re in a position to follow a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you may select from. I extremely suggest choosing the one which feels probably the most do-able to you after which working your method up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are not stressing about what to publish, when to publish, and which platform to publish it on. You possibly can thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation identical to this? I’ve liked each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you’d like extra recommendation identical to this: You could find me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you have any questions.
I hope you guys liked this breakdown as a lot as I’ve liked creating it for you. And in the event you’re a content material creator desirous to go even deeper into this topic, my Content material Course can be good for you. Or in the event you’re studying this as a social media supervisor who needs to realize extra shoppers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course group.
Both method, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I might be launching one thing earlier than the tip of the 12 months that would allow you to discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Comfortable content material planning!
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There you could have it. Every part it is advisable take your social media presence to the following stage. Preserve us posted within the feedback under.
Within the meantime, be sure you try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential group.
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OPTIMIZE YOUR CONTENT: