Yesterday’s launch of the Mercedes-Benz EQE 350+ SUVs and sedans additionally noticed Mercedes-Benz Malaysia introducing Star Class, a brand new life-style retail idea providing a number of experiential providers, all geared toward elevating the shopper expertise within the model’s showrooms.
Making its debut with a luxurious nail spa at Hap Seng Star’s Bukit Tinggi facility, the vary of wellness providers obtainable underneath Star Class will probably be expanded over a number of phases, with new manufacturers and collaborators providing a repertoire of luxurious retail providers set to be enlisted within the close to future.
“Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric strategy into our retail setting. The Star Class idea seamlessly blends revolutionary retail experiences with meticulously curated life-style parts, making a holistic and unprecedented luxurious expertise for our prospects,” mentioned Mercedes-Benz Vehicles Malaysia CEO and president Amanda Zhang.
The corporate added that the introduction of Star Class is strategically aligned to insights gleaned from focus teams involving almost 400 MBM prospects, the place 94% of the purchasers mentioned they discover the thought of a life-style retail idea attention-grabbing, and 91% mentioned they’d patronise a life-style store whereas their car was being serviced.
“Star Class epitomises our dedication to delivering the top of buyer expertise and setting new requirements in luxurious automotive options. This initiative underscores our unwavering dedication to assembly the varied and complex wants of our esteemed prospects, solidifying Mercedes-Benz because the premier alternative within the luxurious automotive section,” mentioned Mercedes-Benz Vehicles Malaysia’s VP of buyer providers, Edmin Naidoo.
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