There’s life within the previous lady, but.
Legendary British carmaker Jaguar has been attracting quite a lot of consideration as of late, and till this week, none of it had a lot to do with vehicles.
The builder of the fabled E-Sort sports activities automotive has fallen on onerous occasions, and its product lineup has been diminished to a single, slow-selling crossover. Jaguar has promised to make a daring return to the luxury-car market, this time with a portfolio of electrical autos positioned in worth and status nicely above marque’s conventional mainstream-luxury area of interest.
Sort 00 Idea
However till now, we’ve seen little to counsel that any actual product was within the offing. As a substitute, Jaguar latest shared each a group of video shorts that includes oddly clad vogue fashions, and revisions to the maker’s conventional typeface and emblem. Whereas actually attention-grabbing, the brand new look did extra to confuse issues than counsel that significant information was imminent.
All that simply modified, type of, with the carmaker sharing concept-car photos that look, frankly, too incomplete to foreshadow a lot. However, you resolve for your self.
The maker mentioned it was “…introducing an unmistakable, sudden and dramatic bodily manifestation of Jaguar, because the model continues its transformation,” in a press release launched after the idea was revealed at Miami Artwork Week.
To those eyes, the idea appears to be like a bit like a cross between a Bentley Continental and the Cadillac Sixteen Idea from earlier this century. And whereas the silhouette is arguably daring, it isn’t particularly attention-grabbing. However you be the choose.
CG Says:
Jaguar’s latest social-media exercise has earned the maker oodles of free consideration, and the Sort OO Idea proves there’s some life within the previous lady, but. Nonetheless, we don’t see a lot right here that means that model is on the comeback. Hopefully there’s extra to the story.
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Jaguar Sort 00 Idea Footage
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