Interviewer Who ‘Known as Out’ Blake Full of life Denies Involvement with Alleged Justin Baldoni ‘Smear Marketing campaign’

Norwegian journalist Kjersti Flaa first discovered herself tied in with the months-long feud rising between the costars in August when she shared video from a 2016 interview she’d performed with Full of life she dubbed “‘The Blake Full of life interview that made me wish to give up my job.”

In it, Flaa made a remark about Full of life’s evident child bump, which appeared to not go over effectively with the actress, resulting in a tense remainder of the interview. It was round this identical time, as Full of life and Baldoni have been individually selling their movie, that the stress between the celebs started to choose up steam within the media.

Full of life was accused of making an attempt to take over the manufacturing and criticized for her extra lighthearted method to the movie’s publicity tour, whereas Baldoni leaned into its extra critical subject material of home violence in his personal appearances.

Baldoni reportedly employed famend disaster supervisor Melissa Nathan — of the identical agency that labored with Johnny Depp — additionally in August, 4 months earlier than Full of life’s bombshell lawsuit, filed Saturday and obtained by TMZ.

The swimsuit particulars allegations of sexual harassment together with claims that he and his group participated in a smear marketing campaign to destroy her fame. Baldoni and his group have denied the allegations and referred to as the swimsuit an try and “repair her damaging fame.”

Additionally on Saturday, the New York Occasions revealed an article revealing alleged non-public messages detailing a smear marketing campaign in opposition to Full of life. The article insinuated a doable connection between Flaa and Nathan, pulling her into the narrative surrounding this lawsuit.

Referring to the timing of Flaa’s video launch in August 2024 amid the Full of life-Baldoni feud, the Occasions wrote, “In the meantime, an internet backlash in opposition to Ms. Full of life was underway. It’s inconceivable to know the way a lot of the damaging publicity was seeded by Ms. Nathan, Mr. Wallace and their group, and the way a lot they seen and amplified.”

The article additionally famous, “It wasn’t the primary time she had posted a video aligned with a shopper of Ms. Nathan. In 2022, within the midst of Mr. Depp’s authorized battle with Ms. Heard, Ms. Flaa posted clips of her interviews with the actor, tagged #JusticeForJohnnyDepp.”

It’s maybe the implication that her share of her expertise with Full of life was “seeded” by Nathan or Baldoni’s disaster group that Flaa appeared to take challenge with, as she shortly shared a video posted to her Threads and YouTube accounts.

“Okay, so I’ve to say one thing as a result of now I see that issues are beginning to snowball and individuals are beginning to that I had something to do with the smear marketing campaign in opposition to Blake Full of life that was orchestrated allegedly by Justin Baldoni and his group,” Flaa wrote.

“I additionally learn the article within the New York Occasions this morning. I have been studying by means of the lawsuit and I see there’s been a lot soiled work occurring behind-the-scenes,” she continued. “I simply wished to say I had nothing to do with it. Once I learn the textual content messages that have been going backwards and forwards between Justin Baldoni’s PR group, I used to be as shocked and appalled, like everyone else”

“I’d by no means participate in something like that. That is such an insult to me,” Flaa added. “And I actually hope in case you have time, take a look at my video that I simply posted on YouTube the place I clarify issues, as a result of I do not need part of this. I posted a video. I confirmed how Blake Full of life was behaving in my interview, and that is it.”

At this level, it seems that not one of the stars of It Ends with Us are following Baldoni on social media, with the purported leaked texts even mentioning months in the past when Full of life’s husband Ryan Reynolds had unfollowed him, requesting a plan of motion ought to Full of life in the end accomplish that.

As information of the lawsuit continues to achieve steam within the media, there are these in Hollywood and among the many solid who’re sharing their assist for Full of life publicly.

Blake’s sister Robyn Full of life, who additionally stars within the movie, took to her Instagram Tales on Saturday to publish a collection of quotes from the NYT piece, underlining a number of alternative passages and captioning the picture, “FINALLY justice for my sister @blakelively.” She adopted that with a rainbow-hued coronary heart and a plea to “Please pink!” the NYT article.

Director Shawn Levy, who has labored with Ryan Reynolds on Free Man, and is collaborating with Full of life on an upcoming movie, shared the headline blurb to his IG Tales, commenting, “Proud to name @blakelively a good friend.”

On Saturday afternoon, Colleen Hoover — who wrote the ebook and served as an government producer of the It Ends With Us movie  — took to her Instagram Tales to additionally share her assist for Full of life, who performs the lead character, Lily Bloom.

The creator posted a photograph of herself and Full of life, 37, sharing a heartfelt embrace in a movie show, the place they have been cheered on by the viewers at what was seemingly a screening of the movie.

“@blakelively, you’ve gotten been nothing however sincere, type, supportive and affected person for the reason that day we met,” Hoover wrote over the picture. “Thanks for being precisely the human that you’re. By no means change. By no means wilt.”

In explaining why she filed swimsuit, Full of life mentioned in a press release to TMZ, “I hope that my authorized motion helps pull again the curtain on these sinister retaliatory techniques to hurt individuals who converse up about misconduct and helps shield others who could also be focused.”

Baldoni’s lawyer, Bryan Freedman, fired again on the lawsuit in a press release, calling all the claims “fully false, outrageous and deliberately salacious with an intent to publicly damage and rehash a story within the media.”

Freedman mentioned Wayfarer Studios “did nothing proactive nor retaliated” in opposition to Full of life, slamming the lawsuit as “one other determined try and ‘repair’ her damaging fame.”

He additionally addresses Full of life’s alleged habits on set, claiming that her “calls for and threats” included “threatening to not displaying as much as set, threatening to not promote the movie, in the end resulting in its demise throughout launch, if her calls for weren’t met.”

The swimsuit itself alleges a collection of inappropriate interactions with Baldoni by Full of life and different feminine members of the movie’s solid. Full of life accused him of objectifying her and different girls as ‘intercourse objects,” whereas additionally going “out of his strategy to message criticisms of her age and weight.” The lawsuit additionally alleges inappropriate feedback about girls’s clothes and appearances on set.

Moreover, Full of life accuses Baldoni of a “social manipulation” marketing campaign after an “all arms” assembly to “deal with the hostile work atmosphere” on set. The lawsuit claims that Baldoni retaliated by “battering her picture, harming her companies, and inflicting her and her household extreme emotional hurt” with their “assault” on her fame.

You may learn all of the particulars of the lawsuit right here.

On the time of the It Ends With Us’ August launch, Full of life acquired criticism over the way in which she promoted the movie versus Baldoni.

Full of life leaned into trendy pink carpet moments and took part in prank movies … whereas Baldoni centered extra on how the film depicts home violence, bringing extra consciousness to the problem. In line with the lawsuit, Full of life adopted the agreed-upon advertising plan.

Hoover and different solid members participated in press alongside Full of life, with the actress alleging in her swimsuit that her technique of selling the movie was in step with the technique outlined.

Whereas It Ends With Us acquired combined critiques from critics, it was thought-about a box-office success.

On Saturday, sources informed Deadline that Baldoni had been dropped by his company WME. Full of life can also be represented by the company.

It Ends with Us is the primary of Hoover’s bestselling novels to be tailored for the massive display. As of this previous summer season, Baldoni’s manufacturing firm, Wayfarer Studios, nonetheless held the rights to the follow-up ebook It Begins With Us. It is unclear if that continues to be unchanged.