- Ineos will provide customization of its Grenadier SUVs
- A brand new division known as Arcane Works will deal with the hand-built personalizations
- Arcane Works may morph into an in-house modification and tuning division
Demand for car personalization continues to soar, with corporations like Ferrari and Rolls-Royce including some type of personalization on each car they ship.
Quickly, Ineos prospects will have the ability to add private touches and applied sciences to their rugged Grenadier SUVs through the brand new personalization division Arcane Works the corporate has established. The primary personalised Grenadier from the division can be proven throughout the 2024 Goodwood Competition of Pace which kicks off within the U.Ok. on July 11.
Ineos is a model that caters to each way of life prospects in addition to these in trade, and Arcane Works could have one thing for each varieties of prospects. Along with regular personalization choices like distinctive paint finishes and inside trim items, Arcane Works may also have the ability to outfit autos for particular jobs with options not discovered on the manufacturing facility listing of choices.
Ineos stated Arcane Works may also function a laboratory for brand new options that would ultimately be rolled out in higher volumes, akin to powertrain modifications, new chassis calibrations, and new supplies.
Ineos solely began manufacturing of its debut Grenadier two years in the past, however the younger firm, a part of the British chemical substances large of the identical identify, is increasing quick. Along with Arcane Works, Ineos has already launched the Quartermaster pickup truck primarily based on the Grenadier, and proven a separate electrical SUV known as the Fusilier. It additionally introduced final month that it has two extra SUVs on the drafting board, in addition to a possible U.S. plant.