In right now’s fast-evolving digital panorama, advertising groups face growing stress to ship customized, brand-accurate content material at scale and pace. Conventional content material creation workflows are sometimes time-consuming, expensive and fragmented throughout a number of instruments and groups.
Common Scene Description (OpenUSD), an open and extensible 3D framework, helps groups overcome these challenges by streamlining how advertising content material is created, managed and delivered.
World manufacturers together with Coca-Cola, Moët Hennessy, Nestlé and Unilever are harnessing revolutionary advertising options constructed on NVIDIA Omniverse — a platform for growing OpenUSD functions. These AI-based options dramatically speed up content material era for promoting and client engagement:
- Moët Hennessy boosts native responsiveness by scaling over 3 million content material variations globally, at double the pace.
- Nestlé reduces time and prices related to promoting by 70% by scaling digital twins.
- Unilever’s content material imagery is being created 2x sooner and at half the price of conventional strategies, resulting in 100% model consistency and faster content material creation.
Through the use of the NVIDIA Omniverse Blueprint for exact visible generative AI, resolution suppliers and software program builders are enabling organizations to quickly produce high-quality, brand-accurate, participating visuals for native markets at scale, streamlining workflows and making certain artistic consistency throughout each channel.
Accelerating Content material Creation From Weeks to Minutes
Trade leaders are already seeing the outcomes of tapping AI and OpenUSD for advertising workflows.
Accenture Track used OpenUSD in Omniverse to launch an AI-powered content material service for Nestlé. The content material service creates precise 3D digital replicas of merchandise for e-commerce and digital media channels, demonstrating the impression of digital twins and superior 3D workflows.
Accenture Track, Nestlé
SKAI Intelligence, a worldwide supplier of AI-powered content material creation options, just lately debuted the world’s first end-to-end, retail-focused AI-generated content material manufacturing pipeline constructed completely on NVIDIA Omniverse. The browser-based, AI-native workflow automates the whole content material era course of — from product scanning and modeling to animation, lighting and rendering — and delivers as much as 95% sooner manufacturing speeds versus conventional strategies.
Katana Studio, a real-time 3D content material creation studio and developer behind the COATcreate instrument, has used NVIDIA Omniverse to streamline automotive advertising for Nissan, considerably decreasing asset creation timelines and prices.
INDG, a digital content material automation firm, developed the software-as-a-service platform Grip on NVIDIA Omniverse and OpenUSD to empower world manufacturers like Moët Hennessy and Coca-Cola to supply high-quality, brand-consistent content material throughout markets.
Grip, Moët Hennessy
By centralizing OpenUSD asset libraries and creating digital twins of merchandise, Grip allows groups to rapidly assemble, adapt and deploy campaign-ready content material in simply minutes — moderately than weeks. This method instantly addresses the challenges of gradual, expensive and inconsistent guide localization processes which have lengthy hindered advertising efforts.
Grip depends on rules-based AI, NVIDIA RTX GPUs and the NVIDIA AI Enterprise software program platform to make sure model consistency throughout various markets. The Grip platform additionally integrates Bria’s visible generative AI fashions to reinforce automated content material manufacturing at scale. Grip’s content material engine acts as a digital artwork director, codifying and imposing model pointers for each asset whereas dynamically adjusting composition, lighting and product particulars.
Dive deeper into Grip’s revolutionary method on the firm’s upcoming session at SIGGRAPH, a pc graphics convention happening Aug. 10-14 on the Vancouver Conference Centre and on-line.
Unilever, in collaboration with Collective World, is utilizing Omniverse, OpenUSD and photorealistic 3D digital twins to speed up content material manufacturing. Unilever’s new content-creation workflow, powered by real-time 3D rendering, has minimize manufacturing timelines from months to days, halved prices and enabled constant model experiences throughout markets with a 5x discount in content material duplication.
Collective World, Unilever, Nexxus
Monks, a digital-first advertising and know-how providers firm, can also be utilizing Omniverse and OpenUSD to drive hyperpersonalized and collaborative product experiences. The applied sciences permit Monks’ providers to empower manufacturers to just about discover and customise product designs in actual time.
Hear Monks representatives focus on how they’re constructing automated pipelines and agentic techniques to ease deployment and scaling of AI-driven advertising operations throughout the enterprise:
Get Plugged Into the World of OpenUSD
Uncover the way forward for 3D content material creation and join with the OpenUSD group by becoming a member of NVIDIA at SIGGRAPH. Highlights will embody:
- A particular deal with on Monday, Aug. 11, with NVIDIA AI analysis leaders Sanja Fidler, Aaron Lefohn and Ming-Yu Liu, who’ll chart the subsequent frontier in pc graphics and bodily AI.
- OpenUSD Day, happening on Wednesday, Aug. 13, options classes and a developer meetup the place builders and business leaders can discover how OpenUSD is adopted throughout each utility, from content material creation and simulation to bodily AI.
- Palms-on OpenUSD coaching for all ability ranges, together with the first-ever in-person alternative to obtain USD certification.
Uncover why builders and 3D practitioners are utilizing OpenUSD and discover ways to optimize 3D workflows with the self-paced “Study OpenUSD” curriculum for 3D builders and practitioners, accessible totally free via the NVIDIA Deep Studying Institute.
Discover the Alliance for OpenUSD discussion board and the AOUSD web site.
Keep updated by subscribing to NVIDIA Omniverse information, becoming a member of the Omniverse group and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
Featured picture courtesy of Grip, Moët Hennessy.