Favourite Automobile Adverts: 1968 Oldsmobile Apprehender | The Day by day Drive


You had been by no means purported to see this advert, however you do  wish to test it out.

1968 Oldsmobile Delmont 88 Apprehender
1968 Oldsmobile Delmont 88 Apprehender

You had been by no means meant to see this advert. However you’ll wish to look, as a result of it’s fairly cool. Stripped from the pages of Regulation & Order journal (1953-2016), this advert for the 1968 (and 1969, apparently) Oldsmobile 88 Delmont is placing for 2 motive: First, Oldsmobile wasn’t actually recognized for constructing law-enforcement pursuit autos, and, secondly, that 390-horsepower quantity.

Then, as now, Ford bought a large number of autos to the law-enforcement neighborhood, as did Chevrolet and Plymouth. Ford type of owns the phase now. Oldsmobile, nonetheless, retailed luxurious and near-luxury vehicles, making their police-car choices just a little expensive for many police departments and federal companies.

1968 Oldsmobile Apprehender

1968 Oldsmobile "Apprehender" ad, Tom McCahill
1968 Oldsmobile “Apprehender” advert

However, not solely did this cop-prepped Olds 88 come endorsed by the parents at Well-liked Mechanics, it promised to be among the many quickest accelerating cop vehicles in service—when correctly outfitted.

The “Apprehender”

1968 Apprehender package standard equipment, Police Package
1968 Apprehender package deal customary tools

Now, that is advert is for one thing referred to as the “Apprehender,” which was by no means an precise Oldsmobile mannequin. As an alternative, Olds referred to any fashions in its lineup fitted with the model’s Police Apprehender Bundle, which could possibly be had on nearly each Olds together with the compact F-85, midsize Cutlass and Cutlass Supreme—together with the Vista Cruiser station wagon–and the full-size Delmont 88 and Delta 88 full-size vehicles.

Apprehender Fashions

The one fashions not out there with the Apprehender Bundle for 1968 had been the luxurious Delta 88 Customized, your entire Ninety-Eight lineup, and the personal-luxury Toronado coupe. We’ll get again to the Toro in a second…

Oldsmobile “L32” Engine

The advert proven right here boasts of the automotive’s 390-horsepower engine, which was, even by Oldsmobile big-block-engine requirements, a fairly large quantity, however you Needed to pay further for it. The 88’s Apprehender package deal got here customary with a thumping 365-horse 455-cubic-inch V8. However, for little or no extra cash, the ’68 Delmont 88 police automotive could possibly be upgraded with the “L32” 455-inch engine, which was rated at a giant 390 horsepower. That tied the police-package 88 for second place amongst all Oldsmobile fashions in horsepower.

Hurst/Olds

Additionally boasting 390 horsepower was the Cutlass-based 4-4-2Hurst/Olds.” This overachieving Olds muscle automotive boasted the identical model of the 455 V8 because the Apprehender 88, plus a singular Hurst-brand 4-speed manual-transmission shifter.

Toronado Trumps All

So, what’s higher than 390 horsepower? How about 400. Oldsmobile’s flagship mannequin, the Toronado personal-luxury coupe, got here customary with a 375-horse 455 variant, however might solely be had with a 400-horsepower step-up choice. The expensive “W34” improve ($211) included cold-air induction, a efficiency camshaft, and twin exhaust. Although the W34-powered Toronado was the most-powerful Oldsmobile of 1968, it was unlikely the quickest, as the large coupe was famously pudgy.

Not Your Father’s Oldsmobile

So, although the police Oldsmobiles of any stripe have at all times been uncommon, do you have to see one, particularly an Apprehender 88. Do suppose twice earlier than trying to outrun it. Interval specs have the automotive hitting 60 mph from a cease in simply 6.0 seconds, and topping out at 120 miles an hour. No, that is not your father’s Oldsmobile. And, you by no means noticed this advert.

1968 Oldsmobile "Apprehender" ad
1968 Oldsmobile “Apprehender” advert

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