Are you able to discover the facility of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key function in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising pressure within the PR trade at Emily Blair Media, shares her journey—from learning overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the influence of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving trade.
Meghan Forte: In what methods do you are feeling that being a publicist can encourage the following technology? (with media’s affect, and many others)?
Julia Matina: As a publicist, you might have the flexibility to form narratives, spotlight essential points, and convey consideration to voices and tales that may in any other case go unheard. In at this time’s media-driven society, the place folks’s opinions are closely influenced by what they see and listen to, this energy is large. Being a publicist demonstrates how impactful efficient communication and strategic storytelling might be in shaping opinion, constructing and sustaining a constructive popularity, and elevating consciousness about numerous matters, firms, and people.
Meghan Forte: The place did you examine and what drew you to changing into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My school expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a 12 months. Sadly, when COVID hit, I used to be among the many final Individuals to return house, lacking the constitution flight Governor Cuomo despatched (completely not on function). My senior 12 months of faculty concerned chilly calling, learning for the LSAT for a possible profession in leisure legislation, and studying the CAA Powerhouse guide—hoping to sooner or later have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Dwell. So, I flew to LA and selected to complete my final 12 months of faculty on-line.
Rising up with mother and father who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did a number of little one performing on Sesame Road and PBS Youngsters, and spent hours at my guardian’s studio, which made the trade really feel like a pure match. I took a number of PR programs in school and was drawn to Emily Blair Media’s (EBM) small, specialised crew. I beloved the artistic freedom and the thrilling tasks Emily and the crew have been engaged on. The hands-on surroundings and adaptability have been particularly essential to me, notably with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I needed to be. The whole lot simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised crew. As avid customers of the content material our purchasers produce, we’ve a pure understanding of what resonates with their audiences and which methods can be only. Our crew collaborates seamlessly throughout our LA, NY, and UK places of work, mixing various views and experience. This world but close-knit method ensures we keep forward of trade tendencies and ship distinctive, personalised service to our purchasers, irrespective of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many will not be conscious of?
Julia Matina: Being a publicist is a whirlwind job and every single day is extraordinarily totally different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, organising photoshoots or constructing trend week itineraries, dealing with last-minute modifications and media requests, and many others. This function requires a number of endurance and nice consideration to element, however the satisfaction of our purchasers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your area ( do you give attention to PR in a selected area like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I signify a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Proficient Mr. Ripley, Strangers on a Prepare, and many others.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Way of life Journal intrigued! Emily Blair Media is a high public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site