1986 Dodge Conquest: Favourite Automobile Adverts | The Day by day Drive


A Mitsubishi captive that by no means discovered a without end house.

1986 Conquest, Red
1986 Dodge/Plymouth Conquest

They’re known as captive imports, and so they’re not as widespread as they as soon as had been. A captive import is a car constructed by a international producer, and offered beneath the banner of a home maker. The GEO lineup of vehicles and vans was comprised solely of captive imports.

1986 Dodge Conquest

Captive Imports

Offered by Chevrolet sellers between 1989 and 1997, GEO’s lineup included the Metro, which was constructed by Suzuki, the Prism, which was equipped by Toyota, and the Storm, which got here by means of Isuzu.

However whereas GEO tapped a lot of makers for its portfolio, Chrysler proved remarkably loyal to single supplier of usually reasonably priced small vehicles: Mitsubishi. The connection goes again so far as 1971, when Dodge offered it’s first Mitsubishi, the Colt. Plymouth, too, one other Chrysler model, would go on to promote the Colt—yup, identical identify—in addition to the Cricket, Arrow, and Sapporo.

1986 Dodge/Plymouth Conquest
1986 Dodge/Plymouth Conquest advert

Dodge Conquest/Plymouth Conquest

However, these had been principally smaller, sensible vehicles, all with engaging worth tags. That stated, the Sapporo was an aesthetic little couple associated mechanically to the topic of this text. However, till 1987, nothing bearing the Chrysler badge had been constructed by Mitsubishi. And when Chrysler lastly did promote a automobile constructed by the Japanese maker, it was fairly particular. However this is able to occur solely after Dodge and Plymouth had a crack at it first.

New for 1984 was the Dodge and Plymouth (yup, each manufacturers, on the identical time) Conquest. A clone of the Mitsubishi Starion sports activities coupe, the Conquest was a world-class efficiency automobile that includes all types of go-fast goodies principally unknown to both Dodge or Plymouth franchises, together with: a gasoline injected, turbocharged, intercooled engine that includes steadiness shafts and a turbo water jacket, and a chassis NOT derived from Chrysler’s drained Okay-Automobile structure.

However, with a beginning worth of almost $13,000, the Conquest wasn’t properly fitted to Dodge and Plymouth showrooms, locations the place the widespread Aries and Reliant respectively offered for as little as $6000.

Chrysler Conquest

After two years of being offered as a Dodge and a Plymouth, the Conquest was promoted to premium standing, and started sporting a Chrysler badge for 1987. Gross sales of the Conquest by no means took off, nonetheless, maybe as a result of Chrysler clients, nonetheless very keen on vinyl roofs and wire wheel covers, didn’t know what to make of the rakish, 176-horsepower sports activities automobile.

The advert featured right here is enjoyable as a result of it consists of a number of stats, most of that are unnecessarily rounded to the a whole lot place, and a reasonably dramatic picture of the Conquest. The automobile was discontinued after two years as a Chrysler, having by no means actually been up to date in any manner over its six-year run.

This editor loves the styling, which is unapologetically Japanese, and the blocky, super-cool five-spoke wheels.

Conquest Costs

A fast scan of Conquest gross sales—of any model—produced asking costs starting from $10,000 to $30,000, with most vehicles listed for round $15,000. Not unhealthy for a short-lived captive import that by no means actually discovered a house.

1986 Dodge/Plymouth Conquest ad
1986 Dodge/Plymouth Conquest advert

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The Geos of 1992

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