1978 Dodge D100: Favourite Automobile Advertisements | The Day by day Drive

Spiffing issues up for simply $87.

1978 Dodge D100, $4147 — 1978 Dodge D100

Whereas $87 might not look like a lot, it went a great distance again in 1978. Take this advert for the Dodge D100 pickup truck. The truck depicted boasts a base worth simply over $4000, and given its humble entry-level nature, seems fairly spiffy, all issues take into account.

However there are two issues that basically give this primary Dodge a little bit of aptitude. First, there’s the yellow paint job, and second, there’s the white-sidewall tires and vibrant wheel covers. And for a truck that’s, at $4147, totally bereft of another choices or options, it seems fairly good. Now, we don’t know if the striped seat upholstery comes customary as effectively, however we prefer it.

However it’s the white-wall tires and “deluxe” hub caps that basically elevate the look of this budget-friendly workhorse, and per the small textual content within the advert, they contribute $87 to the underside line. We’d say the tires and wheel covers are cash effectively spent. It is a nice-looking truck.

The advert doesn’t go into a lot element concerning the truck technically, however we are able to ensure that this bottom-line Dodge is powered by Chrysler’s ubiquitous Slant Six engine mated to a 3-speed guide transmission.

What this truck didn’t include was air con, a dome gentle, or radio—after all such luxuries have been out there, for a worth. And about that worth: $4147 is about $16,000 in 2025 {dollars}, which seems like an unbelievable cut price to us. The least costly new Ram pickup now lists for simply over $40,000, however is laden with expertise and tools not even out there in 1978. Nonetheless, 40 giant seems like loads.

Talking of shade, we’re a little bit confused by the Fireplace-department stuff on this advert. The truck is white, and the man’s jackets are grey. The place’s the crimson? Solely the canine appears to be of acceptable livery.

Whereas our main takeaway from this advert is that pickup vehicles have gotten costly, we’re additionally impressed by how far $87 used to go. To learn extra Favourite Automobile Advertisements, click on right here.