As proof that the mind-altering medicine fashionable within the late Sixties and early Seventies had made their approach into mainstream American advertising, there was Dr. Oldsmobile. The nice physician was not a doctor, however a mad scientist—because the story goes–accountable for making Oldsmobile’s muscle automobile, the Cutlass 4-4-2 and W-Sequence coupes, the efficiency machines they have been. And, fact be advised, they have been fairly good.
1970 Oldsmobile 4-4-2
Historical past
There’s surprisingly little written about Dr. Oldsmobile, however the marketing campaign ran inconsistently from 1969 by 1971, and centered totally on print adverts. That mentioned, the great Physician did seem in a TV business or two, although this creator may discover no examples of the published marketing campaign to share.
The marketing campaign featured a madman (the great physician) who went loopy, and in Frankenstein vogue created muscle automobiles there have been one thing greater than abnormal. And, certainly, the Cutlass 4-4-2 with the W30 package deal was one of many muscle-car period’s extra spectacular efforts, that includes, at its 1970 peak, as much as 370 horsepower when mated to the obtainable 4-speed handbook transmission.
Dr. Oldsmobile
Surprisingly, Olds printed loads of adverts for the 4-4-2 and W-Sequence Cutlass variants that didn’t embody Physician Oldsmobile. Appears odd, as, alongside as you had created a Frank Zappa-looking engineer character in a lab coat, we expect you must work the man exhausting transferring the steel.
Whereas historical past would apply the Physician Oldsmobile moniker to a gentleman identified for designing after-market cylinder heads for the model’s beefy 455-cubic-inch engine, he was not initially related to marketing campaign.
Affect
Given how a lot cash the Chrysler Company spent promoting Dodge and Plymouth muscle automobiles throughout the identical period, it comes as no shock that Physician Oldsmobile is now little greater than a footnote in huge ebook of automotive efficiency historical past. Nonetheless, we’re glad the advert people at Oldsmobile loved just a little leisure celebration time, and noticed clear to share Physician Oldsmobile with us. The Physician meant properly, he simply didn’t have a lot endurance.
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1970 Oldsmobile 4-4-2 Footage
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